Trojan Rebrand
Package Design
Refreshing a Trusted Brand
In looking at the current brand presence and environment of Trojan, I was tasked to give the classic brand a complete overhaul with a focus on creating a cohesive and elegant package design solution. Drawn from research and applied to form-making and dimensional prototyping, my design approach aimed to help reclaim relationships for busy working professionals.
The opening ceremony of the boxes calls to attention the need to slow things down. It’s not about getting down and dirty for quickies, but about enjoying the process of nurturing intimate connections. Packaging for the vibrator includes an “Easter egg” in its interior panels on which erotic poems are printed to help individuals along in their intimate self-care.
Logo Development
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Form Exploration
Brand in Context
Recognition—
ArtCenter Student Gallery, Summer 2018
ArtCenter Student Gallery, Summer 2018
Credits—
Ania Borysiewicz, instructor
Jason Ware, photography
Roxee Jeong, hand model
Ania Borysiewicz, instructor
Jason Ware, photography
Roxee Jeong, hand model