https://debshieh.info DEB SHIEH—Graphic Designer Thu, 13 Aug 2020 04:10:02 +0000 https://debshieh.info en https://debshieh.info/yo-waddup Thu, 25 Jun 2020 08:31:24 +0000 DEB SHIEH—Graphic Designer https://debshieh.info/yo-waddup I’m Deb Shieh<img width="1663" height="1188" width_o="1663" height_o="1188" data-src="https://freight.cargo.site/t/original/i/8a44b8e368e022a6c5ef4b3969e300b581ae08d20188c558694f2b4175c8b170/IMG_3307-2.png" data-mid="76156130" border="0" src="https://freight.cargo.site/w/1000/i/8a44b8e368e022a6c5ef4b3969e300b581ae08d20188c558694f2b4175c8b170/IMG_3307-2.png" />, a graphic designer with focuses in transmedia branding, <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/35eae6eea8a46f3dd09b7a69174fbc6fc08966711e9dcc9a9a75d803948d37ee/LAshorts_poolbag_blue-2.png" data-mid="76155913" border="0" src="https://freight.cargo.site/w/1000/i/35eae6eea8a46f3dd09b7a69174fbc6fc08966711e9dcc9a9a75d803948d37ee/LAshorts_poolbag_blue-2.png" /> packaging, <img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c8f5f059c2c567c01bcb6b2172e6614d1bb7def400c015f3c475a9098dd16294/DebShieh_Trojan_72_5-copy-2-clippingmask-BLUE-4.png" data-mid="76156215" border="0" src="https://freight.cargo.site/w/1000/i/c8f5f059c2c567c01bcb6b2172e6614d1bb7def400c015f3c475a9098dd16294/DebShieh_Trojan_72_5-copy-2-clippingmask-BLUE-4.png" /> and narrative. <img width="1617" height="1078" width_o="1617" height_o="1078" data-src="https://freight.cargo.site/t/original/i/8c2de3f8d69c683f91dfce40d2fb808bde7cba63dad6e7451456abafa59aa45b/DSCF7224-BLUE-3.png" data-mid="76155761" border="0" src="https://freight.cargo.site/w/1000/i/8c2de3f8d69c683f91dfce40d2fb808bde7cba63dad6e7451456abafa59aa45b/DSCF7224-BLUE-3.png" /> A native Angeleno, I’m motivated by compelling stories and beachy sunsets. .main_container { pointer-events: none; position: absolute; top:0; left:0; height:100vh; width:100vw; z-index:5; } .main_container.cymg:before { border-top-color: #0006dd; border-right-color: #0006dd; } .main_container.cymg:after { border-bottom-color: #0006dd; border-left-color: #0006dd; } .main_container.loading:before, .main_container.loading:after { height:0; width:0; } .main_container.loading:before { transition: width 0.6s ease-out, height 0.6s ease-out 0.6s, border-right-color 0s ease-out 0.6s; } .main_container:before, .main_container:after { box-sizing: inherit; content: ''; position: absolute; border-top: 10px solid transparent; border-bottom: 10px solid transparent; border-left: 10px solid transparent; border-right: 10px solid transparent; height:100%; width:100%; z-index: 6; top:0; left:0; transition: border 300ms ease-out; } .main_container.loading:after { transition: border-bottom-color 0s ease-out 1.2s, width 0.6s ease-out 1.2s, border-left-color 0s ease-out 1.8s, height 0.6s ease-out 1.8s; } .main_container.loading:before, .main_container.loading:after { width: 100%; height: 100%; } /* .content { height:100vh; width:100%; background:black; } */ .content_container { pointer-events: none; position:absolute; z-index:10; height:100vh; width:100vw; } $(function() { // border hover code $( ".hover-title" ).mouseenter(function() { $( '.main_container' ).addClass('cymg loading'); }) .mouseleave(function() { $( '.main_container' ).removeClass('cymg loading'); }); }); https://debshieh.info/The-East-Runs-Red Sat, 02 Mar 2019 03:21:33 +0000 DEB SHIEH—Graphic Designer https://debshieh.info/The-East-Runs-Red img { -webkit-user-select:none; -webkit-touch-callout:none; } The East Runs Red Transmedia Design &amp; Narrative <img width="2120" height="1414" width_o="2120" height_o="1414" data-src="https://freight.cargo.site/t/original/i/853d55ea5a9e15461cfcf5cf2c7794a3391d326702f4b1825e5b0559098496cb/DSCF7617-7.png" data-mid="77741894" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/853d55ea5a9e15461cfcf5cf2c7794a3391d326702f4b1825e5b0559098496cb/DSCF7617-7.png" /><img width="6240" height="3192" width_o="6240" height_o="3192" data-src="https://freight.cargo.site/t/original/i/8cd0aa98ffed16158db58fd65579da85a534983123445fb5710703afd8d90468/DSCF7625-3.jpg" data-mid="44812120" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8cd0aa98ffed16158db58fd65579da85a534983123445fb5710703afd8d90468/DSCF7625-3.jpg" /><img width="5710" height="3807" width_o="5710" height_o="3807" data-src="https://freight.cargo.site/t/original/i/6b2aca482c11930203274fce0e4f908ef7ff58183227b3d18c8b408784463cd4/DSCF7132-1.jpg" data-mid="44854702" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/6b2aca482c11930203274fce0e4f908ef7ff58183227b3d18c8b408784463cd4/DSCF7132-1.jpg" /> In the Chinese conception of history, fact and fiction, history and myth, are interwoven in such a way that the reader cannot tell them apart. Stephen Teo <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/e580bd354dc0392b92856b3e57eb762773bcae86e4c97413f62aa926859275b2/DSCF7678.jpg" data-mid="44814218" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e580bd354dc0392b92856b3e57eb762773bcae86e4c97413f62aa926859275b2/DSCF7678.jpg" /> The East Runs Red is a narrative that began as a book designed from extensive research to investigate modern Chinese history through the lens of Chinese martial arts cinematic legacy. This project allowed me to exercise my skills in academic research and apply them to design in a meaningful way that extended beyond print media. Throughout its literary history, wuxia (martial arts fiction) was adapted to fit contemporary narratives and propaganda, most notably when it was used by the Chinese Communist Party (CCP) during Mao’s rise to power. Socio-political turmoil swelled during the Chinese Civil War and drove filmmakers from Shanghai, where wuxia was censored and eventually banned, to Hong Kong and Taiwan where they flourished and fearlessly depicted the perseverance of heroes overcoming tyranny, a reflection of the struggles that contributed to the diaspora of Chinese people from their homeland. What began as a routine term project evolved into a love letter to my parents and Taiwanese-American cultural heritage. <img width="4899" height="3266" width_o="4899" height_o="3266" data-src="https://freight.cargo.site/t/original/i/fb9b7e969e2ebba43c8153143168f4c9faafded1d05e7cf6da335bb36451ff86/DSCF7185.jpg" data-mid="44856512" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/fb9b7e969e2ebba43c8153143168f4c9faafded1d05e7cf6da335bb36451ff86/DSCF7185.jpg" /> <img width="4899" height="3266" width_o="4899" height_o="3266" data-src="https://freight.cargo.site/t/original/i/2e281c02c14e8fab55f8708abe4f05958ff40ec25413ef937d169afaa9bc5933/DSCF7211.jpg" data-mid="58549809" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/2e281c02c14e8fab55f8708abe4f05958ff40ec25413ef937d169afaa9bc5933/DSCF7211.jpg" /><img width="4899" height="3266" width_o="4899" height_o="3266" data-src="https://freight.cargo.site/t/original/i/d804346b27723a1a434002a8fb104bbfc14fb83e809a15aa0f4c088ac9a23d12/DSCF7224.jpg" data-mid="52454807" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/d804346b27723a1a434002a8fb104bbfc14fb83e809a15aa0f4c088ac9a23d12/DSCF7224.jpg" /> <img width="4899" height="3266" width_o="4899" height_o="3266" data-src="https://freight.cargo.site/t/original/i/afe007efa1c99ae5032986ef40752ab227c5cbf9f4d04320493531d9929db0e1/DSCF7367.jpg" data-mid="71684732" border="0" src="https://freight.cargo.site/w/1000/i/afe007efa1c99ae5032986ef40752ab227c5cbf9f4d04320493531d9929db0e1/DSCF7367.jpg" /> <img width="4899" height="3266" width_o="4899" height_o="3266" data-src="https://freight.cargo.site/t/original/i/f11357f1b79eaa8e4ef469c4f7da719ba46542ab940494dd8c697317a8e99921/DSCF7243.jpg" data-mid="58549695" border="0" src="https://freight.cargo.site/w/1000/i/f11357f1b79eaa8e4ef469c4f7da719ba46542ab940494dd8c697317a8e99921/DSCF7243.jpg" /><img width="4899" height="3266" width_o="4899" height_o="3266" data-src="https://freight.cargo.site/t/original/i/b1b582e7ec014d28505a85a57ede06c4511e0cac24f75f36b92be695ee837b46/DSCF7244.jpg" data-mid="58549696" border="0" src="https://freight.cargo.site/w/1000/i/b1b582e7ec014d28505a85a57ede06c4511e0cac24f75f36b92be695ee837b46/DSCF7244.jpg" /> <img width="4899" height="3266" width_o="4899" height_o="3266" data-src="https://freight.cargo.site/t/original/i/6327c2e2d0b77cf6f81f35743f58b3eeb8198e98bb7b16b59e17db7e62572b35/DSCF7257.jpg" data-mid="44855345" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/6327c2e2d0b77cf6f81f35743f58b3eeb8198e98bb7b16b59e17db7e62572b35/DSCF7257.jpg" /><img width="4899" height="3266" width_o="4899" height_o="3266" data-src="https://freight.cargo.site/t/original/i/30dc05c24aae416c0079a71c410ff5b21df512b92800441aa2f0ed525399c2c4/DSCF7258.jpg" data-mid="44855998" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/30dc05c24aae416c0079a71c410ff5b21df512b92800441aa2f0ed525399c2c4/DSCF7258.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/6a8d61cb697d86b4f1e8cca887b968ed62f21224b96c855c15d9a58bd6721810/DSCF7672.jpg" data-mid="58551874" border="0" src="https://freight.cargo.site/w/1000/i/6a8d61cb697d86b4f1e8cca887b968ed62f21224b96c855c15d9a58bd6721810/DSCF7672.jpg" /> <img width="4899" height="3266" width_o="4899" height_o="3266" data-src="https://freight.cargo.site/t/original/i/f7932b0aef6591050731c22fefc403ce970786809eebe4eb7b8d7c5e9dbb6d8b/DSCF7282.jpg" data-mid="44856262" border="0" src="https://freight.cargo.site/w/1000/i/f7932b0aef6591050731c22fefc403ce970786809eebe4eb7b8d7c5e9dbb6d8b/DSCF7282.jpg" /> <img width="4899" height="3266" width_o="4899" height_o="3266" data-src="https://freight.cargo.site/t/original/i/f17dcc441676d183a408d2823bbb41b32f2b38c50c41cd9e64300ba5cb789ade/DSCF7286.jpg" data-mid="44856267" border="0" src="https://freight.cargo.site/w/1000/i/f17dcc441676d183a408d2823bbb41b32f2b38c50c41cd9e64300ba5cb789ade/DSCF7286.jpg" /> <img width="4899" height="3266" width_o="4899" height_o="3266" data-src="https://freight.cargo.site/t/original/i/88200157bfaf3f64d0178eb5e3c7be5751aae744122f7ba3f33b8d75cb15ad04/DSCF7287.jpg" data-mid="44856270" border="0" src="https://freight.cargo.site/w/1000/i/88200157bfaf3f64d0178eb5e3c7be5751aae744122f7ba3f33b8d75cb15ad04/DSCF7287.jpg" /> <img width="4899" height="3266" width_o="4899" height_o="3266" data-src="https://freight.cargo.site/t/original/i/6092d9406f0b19aa8f8d5a1cad75c16e01a2fab2bfc23aceaa81ee43226a9698/DSCF7283.jpg" data-mid="44856264" border="0" src="https://freight.cargo.site/w/1000/i/6092d9406f0b19aa8f8d5a1cad75c16e01a2fab2bfc23aceaa81ee43226a9698/DSCF7283.jpg" /> <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/0cae15a17e99e859afb487b99466fe2d186173abbba9733d0dc966ed978f75b1/ATS-book-spreads.jpg" data-mid="77426759" border="0" src="https://freight.cargo.site/w/1000/i/0cae15a17e99e859afb487b99466fe2d186173abbba9733d0dc966ed978f75b1/ATS-book-spreads.jpg" /> Posters <img width="1790" height="2683" width_o="1790" height_o="2683" data-src="https://freight.cargo.site/t/original/i/dfce558a893c55788cd2e0df420579b083a74d6ed900f7ec1e24013e910f3aa1/TheEastRunsRed-poster-1.png" data-mid="46547038" border="0" src="https://freight.cargo.site/w/1000/i/dfce558a893c55788cd2e0df420579b083a74d6ed900f7ec1e24013e910f3aa1/TheEastRunsRed-poster-1.png" /> <img width="1786" height="2684" width_o="1786" height_o="2684" data-src="https://freight.cargo.site/t/original/i/7e7f757f6d950f11f556d9811ccb6d379423afe5adcdf4087d6c5dfef238d846/TheEastRunsRed-poster-2.png" data-mid="46547041" border="0" src="https://freight.cargo.site/w/1000/i/7e7f757f6d950f11f556d9811ccb6d379423afe5adcdf4087d6c5dfef238d846/TheEastRunsRed-poster-2.png" /> <img width="1789" height="2683" width_o="1789" height_o="2683" data-src="https://freight.cargo.site/t/original/i/f3651b161b1732ea8abed3ffd9abc3edcb3023d0a6abfc96719be276ebdfe15e/TheEastRunsRed-poster-4.png" data-mid="46547043" border="0" src="https://freight.cargo.site/w/1000/i/f3651b161b1732ea8abed3ffd9abc3edcb3023d0a6abfc96719be276ebdfe15e/TheEastRunsRed-poster-4.png" /> <img width="1796" height="2683" width_o="1796" height_o="2683" data-src="https://freight.cargo.site/t/original/i/290982f346aae7cee6c91f1d944cdbb7926dfbe6a3ca2337e64ab9ec61bec07b/TheEastRunsRed-poster-5.png" data-mid="46547044" border="0" src="https://freight.cargo.site/w/1000/i/290982f346aae7cee6c91f1d944cdbb7926dfbe6a3ca2337e64ab9ec61bec07b/TheEastRunsRed-poster-5.png" /> Interactive Installation <img width="1504" height="1004" width_o="1504" height_o="1004" data-src="https://freight.cargo.site/t/original/i/be084a4a7b95b886948ecea36ed1343fa0f6fe7f25bda3da736bf8d7ce159a9b/_DSC0417.png" data-mid="77741332" border="0" src="https://freight.cargo.site/w/1000/i/be084a4a7b95b886948ecea36ed1343fa0f6fe7f25bda3da736bf8d7ce159a9b/_DSC0417.png" /> The interactive installation is a spatial extension of the book that continues the narrative in The East Runs Red beyond print design. The dual timelines provide visual information of major events in modern China and its juxtaposition to notable wuxia and kung fu film releases provide users to draw causal–correlation connections between the two. To augment the experience, the timelines are equipped with code and a sensor that detects user presence in the space between the projections to allow them to pace their own read. <img width="1024" height="576" width_o="1024" height_o="576" data-src="https://freight.cargo.site/t/original/i/cfb2af3f2914beb6b1cdb4dd3aa73bbc4c9f59e3e7ad6d04f62a85296e4aaa48/DebShieh-ArtCenter-TheEastRunsRed-InteractiveInstallation-2-1.jpg" data-mid="44814852" border="0" src="https://freight.cargo.site/w/1000/i/cfb2af3f2914beb6b1cdb4dd3aa73bbc4c9f59e3e7ad6d04f62a85296e4aaa48/DebShieh-ArtCenter-TheEastRunsRed-InteractiveInstallation-2-1.jpg" /> Recognition— Community Choice Prize in Visual Communication, Core77 Design Awards 2019 Student Runner Up in Visual Communication, Core77 Design Awards 2019 2019 Design Shortlist, Communication Arts ArtCenter Student Gallery, Spring 2018Credits—Brad Bartlett, instructor Ivan Cruz, instructor Miles Mazzie, instructor Daniel J. Kim, book photographer Special Thanks—Carina Huynh, Pan Hu, Hyek Im, Yuino Kumamoto, Yi Mao (中文翻譯) https://debshieh.info/LA-Shorts Sun, 28 Jun 2020 07:34:48 +0000 DEB SHIEH—Graphic Designer https://debshieh.info/LA-Shorts LA Shorts Film Festival Transmedia Branding img { -webkit-user-select:none; -webkit-touch-callout:none; } <img width="3008" height="1328" width_o="3008" height_o="1328" data-src="https://freight.cargo.site/t/original/i/86b076470b6c6a65a401c91dca693650caf83672f482299f4c76350ac47b2fc7/ext-1-2-3_website-page-header.jpg" data-mid="75846115" border="0" src="https://freight.cargo.site/w/1000/i/86b076470b6c6a65a401c91dca693650caf83672f482299f4c76350ac47b2fc7/ext-1-2-3_website-page-header.jpg" /> The Los Angeles Shorts International Film Festival is the longest-running annual short film festival that celebrates short film achievements of industry newcomers and veterans. This rebrand brings into focus the essence of filmmaking with graphic elements inspired by the slate board and script, as well as LA's vibrantly unapologetic attitude that attracts aspiring filmmakers to the city. I chose to hypothetically rebrand LA Shorts for my interest in cinema culture and opportunity for me to explore the short film format. This project allowed me to apply and better understand the fluidity of branding across multiple media types for a seamless, cohesive brand experience. <img width="1650" height="900" width_o="1650" height_o="900" data-src="https://freight.cargo.site/t/original/i/a09895370b7e73ad0dcdb5a9bb1023be4ad165ad90f1065ee6a8f6e75dfed67c/ClapperBoard-Script-orange-monochrome.png" data-mid="75845351" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a09895370b7e73ad0dcdb5a9bb1023be4ad165ad90f1065ee6a8f6e75dfed67c/ClapperBoard-Script-orange-monochrome.png" /> <img width="2105" height="1258" width_o="2105" height_o="1258" data-src="https://freight.cargo.site/t/original/i/7f084e8ebec6a67b6c845b9ac00407e97e50350106d177ca6d4767e7cee182ac/221229_LAShorts_posters_inSitu_1-2-2.jpg" data-mid="163098471" border="0" src="https://freight.cargo.site/w/1000/i/7f084e8ebec6a67b6c845b9ac00407e97e50350106d177ca6d4767e7cee182ac/221229_LAShorts_posters_inSitu_1-2-2.jpg" /> <img width="3008" height="1584" width_o="3008" height_o="1584" data-src="https://freight.cargo.site/t/original/i/7ebf4006c837b006058e51a0c70f86dad0fd87e1803f33b4fd00b822dc6b6b65/LAShorts_LOGO-containers.png" data-mid="75846265" border="0" src="https://freight.cargo.site/w/1000/i/7ebf4006c837b006058e51a0c70f86dad0fd87e1803f33b4fd00b822dc6b6b65/LAShorts_LOGO-containers.png" /> <img width="1200" height="776" width_o="1200" height_o="776" data-src="https://freight.cargo.site/t/original/i/8a84dcd0267fda939f6f56cd14e903fd93975fefdb8737e3c4de434e133e35e2/LA-Shorts-booklet.gif" data-mid="75846390" border="0" src="https://freight.cargo.site/w/1000/i/8a84dcd0267fda939f6f56cd14e903fd93975fefdb8737e3c4de434e133e35e2/LA-Shorts-booklet.gif" /> <img width="1850" height="1515" width_o="1850" height_o="1515" data-src="https://freight.cargo.site/t/original/i/19e9a56fb38ec3dbeec8243886d72af2840f781876515030cbc078d87bc18272/DSCF1979-copy.png" data-mid="75846657" border="0" src="https://freight.cargo.site/w/1000/i/19e9a56fb38ec3dbeec8243886d72af2840f781876515030cbc078d87bc18272/DSCF1979-copy.png" /> <img width="1850" height="1515" width_o="1850" height_o="1515" data-src="https://freight.cargo.site/t/original/i/57a99269a967665ffeb3ed9a8b3680bcf6fa6cff7b83c468a2e1897bdc508a66/DSCF1985-copy.png" data-mid="75846658" border="0" src="https://freight.cargo.site/w/1000/i/57a99269a967665ffeb3ed9a8b3680bcf6fa6cff7b83c468a2e1897bdc508a66/DSCF1985-copy.png" /> <img width="1850" height="1515" width_o="1850" height_o="1515" data-src="https://freight.cargo.site/t/original/i/70c70732b39563de60048025aa838765a7976edbe8cf6fde1db5e2734af03648/DSCF1989-copy.png" data-mid="75846660" border="0" src="https://freight.cargo.site/w/1000/i/70c70732b39563de60048025aa838765a7976edbe8cf6fde1db5e2734af03648/DSCF1989-copy.png" /> The LA Shorts macro identity is dynamic and flexible to allow for the film festival to be franchised to other major cities, such as San Francisco and New York City. <img width="3008" height="1328" width_o="3008" height_o="1328" data-src="https://freight.cargo.site/t/original/i/7fc81b521b5e1ab12164c2f437709317c091db9fca8048e2e40d7e39d9de8993/LAShorts_ID-Collateral.png" data-mid="75846720" border="0" src="https://freight.cargo.site/w/1000/i/7fc81b521b5e1ab12164c2f437709317c091db9fca8048e2e40d7e39d9de8993/LAShorts_ID-Collateral.png" /> <img width="2500" height="2250" width_o="2500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ba5258e6f0d60a75caa5a12f4c4db5005dbf108bf2a5724735d1af3e76d4a867/LAShorts-Scattered-business-cards_02.png" data-mid="75850834" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/ba5258e6f0d60a75caa5a12f4c4db5005dbf108bf2a5724735d1af3e76d4a867/LAShorts-Scattered-business-cards_02.png" /> The identity seamlessly integrates across media types. From essential collateral pieces and environments to event wristbands, the graphic element from the clapperboard “slant” is flexible in its length to convey time and may be used as information containers. <img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/8e9b95bc6f2e78851e8efb694e60429dd7274c20704e5a2e88585f3b2a1311a9/08_Paper-Band-Mock-up-01.png" data-mid="75857766" border="0" src="https://freight.cargo.site/w/1000/i/8e9b95bc6f2e78851e8efb694e60429dd7274c20704e5a2e88585f3b2a1311a9/08_Paper-Band-Mock-up-01.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e062edb33cbb0b6da32ce45bf683f94253028132b5826e1f0a16a1f7476d1a98/LAShorts_Event-Wristband_01.png" data-mid="75851710" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/e062edb33cbb0b6da32ce45bf683f94253028132b5826e1f0a16a1f7476d1a98/LAShorts_Event-Wristband_01.png" /> Lighting the Way As a nod to cinema, I chose to design a projection-based wayfinding system. This allows festival organizers and producers to easily modify and update information at a moment’s notice. Projections can also be conveniently set up and dismantled at the end of the festival. <img width="5617" height="3746" width_o="5617" height_o="3746" data-src="https://freight.cargo.site/t/original/i/de1d0a76c8d25344dfd2b2ce23a8f0a011c11085d2eb7f2600b621bbcd52ae2e/screen-doors-1.jpg" data-mid="75851800" border="0" src="https://freight.cargo.site/w/1000/i/de1d0a76c8d25344dfd2b2ce23a8f0a011c11085d2eb7f2600b621bbcd52ae2e/screen-doors-1.jpg" /> <img width="2160" height="2221" width_o="2160" height_o="2221" data-src="https://freight.cargo.site/t/original/i/f118ade6cef3da1d273507290b31db02e89107aea8b3c557b00fb2a3f7f72d6a/info-floor-projections-2-3-copy.jpg" data-mid="75853391" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/f118ade6cef3da1d273507290b31db02e89107aea8b3c557b00fb2a3f7f72d6a/info-floor-projections-2-3-copy.jpg" /> Lights! Camera! Party! It’s not a Hollywood party without a celebration! To kick off the annual festival, I created a hypothetical pool party that would take place at the historic Roosevelt Hotel Pool as an extension to the LA Shorts brand. In true LA fashion, the party begins in late afternoon, when guests can soak up the last drops of glorious sunlight before they party hard in and around the pool painting by LA’s resident artist David Hockney. <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/936b36cd21725a714fe2edc7a761aa2c85743509eaa8d326ba4412653163a500/LA-Shorts-Pool-poster.jpg" data-mid="75851888" border="0" src="https://freight.cargo.site/w/1000/i/936b36cd21725a714fe2edc7a761aa2c85743509eaa8d326ba4412653163a500/LA-Shorts-Pool-poster.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0d5f4830daf9b5cf4cae073bd4653f235872260c29be22666b31ccc97ed1f499/LA-Shorts-pool-bag.gif" data-mid="75851915" border="0" src="https://freight.cargo.site/w/1000/i/0d5f4830daf9b5cf4cae073bd4653f235872260c29be22666b31ccc97ed1f499/LA-Shorts-pool-bag.gif" /> LA Shorts At Home Due to the COVID-19 pandemic, I adapted the LA Shorts festival concept to be viewable as a streaming platform within the comfort and safety of home. "LA Shorts at Home" would be a downloadable app for Apple TV, Roku, Chromecast, etc. The user interface is streamlined for ease of use in this strange time when many events are forced to cancel or adapt to the times. <img width="4529" height="2635" width_o="4529" height_o="2635" data-src="https://freight.cargo.site/t/original/i/d36dbeadeceefdbab4c06aa149963f9db2f07b4e86ca10262aa634a42f2f7a97/LAShorts_atHome_TVscreen_comp-02.jpg" data-mid="78410733" border="0" src="https://freight.cargo.site/w/1000/i/d36dbeadeceefdbab4c06aa149963f9db2f07b4e86ca10262aa634a42f2f7a97/LAShorts_atHome_TVscreen_comp-02.jpg" /> FRAME × FRAME for LA Shorts ︎︎︎ Recognition— 2020 Typography Shortlist, Communication ArtsArtCenter Student Gallery, Summer 2019 Credits—Brad Bartlett, instructor https://debshieh.info/Frame-x-Frame Sat, 27 Jun 2020 23:53:22 +0000 DEB SHIEH—Graphic Designer https://debshieh.info/Frame-x-Frame FRAME × FRAME for LA Shorts Transmedia Branding img { -webkit-user-select:none; -webkit-touch-callout:none; } <img width="3008" height="1328" width_o="3008" height_o="1328" data-src="https://freight.cargo.site/t/original/i/61d5c06107a4b4fd28eb62af96add51ad5cd0691b299c7bb2f89931cf60f9c83/_DSC1329.JPG" data-mid="75831201" border="0" src="https://freight.cargo.site/w/1000/i/61d5c06107a4b4fd28eb62af96add51ad5cd0691b299c7bb2f89931cf60f9c83/_DSC1329.JPG" /> FRAME × FRAME is a hypothetical brand extension of the LA Shorts Film Festival, created as an interactive spatial installation that augments the LA Shorts experience by showcasing a conceptual way of seeing short films. With Processing code, each vertical strip is averaged within each frame, abstracting them the films into its simplest visual forms. This project allowed me to practice conceptual thinking and apply it to an immersive technological experience through interaction and projection mapping for an informative and visually dimensional takeaway. <img width="2105" height="1273" width_o="2105" height_o="1273" data-src="https://freight.cargo.site/t/original/i/eb8ed6dab8dc288565e73b1cca43c606f461c96bad1b1336828b4c0f1a4414a5/221229_LAShorts_posters_inSitu_3-2.jpg" data-mid="163098650" border="0" src="https://freight.cargo.site/w/1000/i/eb8ed6dab8dc288565e73b1cca43c606f461c96bad1b1336828b4c0f1a4414a5/221229_LAShorts_posters_inSitu_3-2.jpg" /> <img width="2631" height="1591" width_o="2631" height_o="1591" data-src="https://freight.cargo.site/t/original/i/5963913f05f2c30b127b447e0bce47db3a16daa74b40388fe414a2f8eb1f1515/FxF_poster-closeup-01.png" data-mid="75843771" border="0" src="https://freight.cargo.site/w/1000/i/5963913f05f2c30b127b447e0bce47db3a16daa74b40388fe414a2f8eb1f1515/FxF_poster-closeup-01.png" /> <img width="3008" height="2008" width_o="3008" height_o="2008" data-src="https://freight.cargo.site/t/original/i/d766b3c5d60988c9bde1ce329ddb89b4334d0ca56167fcd0e530ffeaf33b46d1/_DSC1363.jpg" data-mid="75831315" border="0" src="https://freight.cargo.site/w/1000/i/d766b3c5d60988c9bde1ce329ddb89b4334d0ca56167fcd0e530ffeaf33b46d1/_DSC1363.jpg" /> Curtains to Barcodes The interactive installation is a spatial extension of LA Shorts, which would live along the interior perimeter of the lobby theater. With code and sensors, festival attendees would approach a barcode of colors, which would part to reveal the trailers and showtimes of a featured short film. This gives attendees the chance to experience the festival program beyond its printed matter along with popcorn in branded boxes for a deliciously memorable experience. <img width="3008" height="1688" width_o="3008" height_o="1688" data-src="https://freight.cargo.site/t/original/i/c85bb733a615897c86a248dcfce680bdd60c27514920fb796f09138f80c0bcb6/_DSC1344.JPG" data-mid="75831319" border="0" src="https://freight.cargo.site/w/1000/i/c85bb733a615897c86a248dcfce680bdd60c27514920fb796f09138f80c0bcb6/_DSC1344.JPG" /> <img width="1504" height="844" width_o="1504" height_o="844" data-src="https://freight.cargo.site/t/original/i/3841b6dafe06513c8ca7eb4baf039d4afd50267d3859513f7fe6e2caf53ca921/_DSC1341-2.jpg" data-mid="75843337" border="0" src="https://freight.cargo.site/w/1000/i/3841b6dafe06513c8ca7eb4baf039d4afd50267d3859513f7fe6e2caf53ca921/_DSC1341-2.jpg" /> Back to LA Shorts︎︎︎ Recognition— 2020 Typography Shortlist, Communication ArtsArtCenter Student Gallery, Summer 2019 Credits—Brad Bartlett, instructorIvan Cruz, instructor Miles Mazzie, instructorEric Santibanez, instructorAlpha Lung, model https://debshieh.info/Tiny-Digs Thu, 13 Aug 2020 04:10:02 +0000 DEB SHIEH—Graphic Designer https://debshieh.info/Tiny-Digs img { -webkit-user-select:none; -webkit-touch-callout:none; } Tiny DigsBranding <img width="1920" height="849" width_o="1920" height_o="849" data-src="https://freight.cargo.site/t/original/i/1b00658db49b3339acf8f77bac1d7b3eb11c45369d4849825ad69c837c593b00/TD_header-01.png" data-mid="83934335" border="0" src="https://freight.cargo.site/w/1000/i/1b00658db49b3339acf8f77bac1d7b3eb11c45369d4849825ad69c837c593b00/TD_header-01.png" /> Tiny Digs is a hypothetical hospitality rebranding of Tiny Digs Hotel, a unique hotel of tiny houses in the heart of Portland, OR. Because its current brand presence lacks a strong brand identity, my rebranding of Tiny Digs aims to celebrate Portland’s eccentricities with a vibrant, cohesive, and sophisticated design system. Targeted toward mid-millennials and working professionals, the new Tiny Digs invites them to take part in the city’s tiny house revolution and make it their new home away from home. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c16453a863125a75bdf5f24682009d881cbdebde82f9389e44c34bfcd8c3b11/TD_keywords-01-01.png" data-mid="83927602" border="0" src="https://freight.cargo.site/w/1000/i/3c16453a863125a75bdf5f24682009d881cbdebde82f9389e44c34bfcd8c3b11/TD_keywords-01-01.png" /> <img width="768" height="348" width_o="768" height_o="348" data-src="https://freight.cargo.site/t/original/i/3c84c5c11238e89c3708c5615c47cde517b6b520f40ecafd8052cf6da47c7222/TD_logo_before.jpg" data-mid="85636464" border="0" data-scale="80" src="https://freight.cargo.site/w/768/i/3c84c5c11238e89c3708c5615c47cde517b6b520f40ecafd8052cf6da47c7222/TD_logo_before.jpg" /> Before <img width="768" height="348" width_o="768" height_o="348" data-src="https://freight.cargo.site/t/original/i/6cae7eb2a52e67b19f340e8a5d86943997855562de5ed90356130d54d982404b/TD_logo_after_02.png" data-mid="85637928" border="0" data-scale="80" src="https://freight.cargo.site/w/768/i/6cae7eb2a52e67b19f340e8a5d86943997855562de5ed90356130d54d982404b/TD_logo_after_02.png" /> After <img width="1920" height="1048" width_o="1920" height_o="1048" data-src="https://freight.cargo.site/t/original/i/fc2e67a779695016750138d55973bcbda4bf02587ba003128ec93ad5d6b15d38/TD_colors-01.png" data-mid="83927765" border="0" src="https://freight.cargo.site/w/1000/i/fc2e67a779695016750138d55973bcbda4bf02587ba003128ec93ad5d6b15d38/TD_colors-01.png" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/194d3b3356f46d0820bc012bb59e5e6a7f5fd845dd932f4aa8a0bb47fc2307da/TD_logo-ext-01.png" data-mid="83928330" border="0" src="https://freight.cargo.site/w/1000/i/194d3b3356f46d0820bc012bb59e5e6a7f5fd845dd932f4aa8a0bb47fc2307da/TD_logo-ext-01.png" /> Inspired by the idea of “home away from home,” Tiny Digs is designed to elevate staycations. Because the hotel consists of eight themed tiny houses—Arthur Boxcar, Cabin, Beach House, Gypsy Wagon, Bamboo House, Cottage, Barn House, and Modern House—the challenge is to collectively tease out the personalities of these houses, which influenced the development of the logo extensions of house personalities from the form in the primary logo mark. <img width="1920" height="1389" width_o="1920" height_o="1389" data-src="https://freight.cargo.site/t/original/i/57ce7bb1847ab0bac7672d8a5af8d7cb9d1e72b4c30e6d0fa09a8f5d649b35ad/TD_postcards_01.png" data-mid="83929386" border="0" src="https://freight.cargo.site/w/1000/i/57ce7bb1847ab0bac7672d8a5af8d7cb9d1e72b4c30e6d0fa09a8f5d649b35ad/TD_postcards_01.png" /> Brand application, beginning with postcards, furthered the development of the brand story of Tiny Digs’s personality through emerging visual and typographic elements, which informed the visual language for the lookbook, posters, and&nbsp; brand implementation. <img width="2448" height="1539" width_o="2448" height_o="1539" data-src="https://freight.cargo.site/t/original/i/1e5a3883a7b949ef9b1b8d808609a8abf4855396d568e356d87437e2911f0064/TD_comps_01.jpg" data-mid="83938324" border="0" src="https://freight.cargo.site/w/1000/i/1e5a3883a7b949ef9b1b8d808609a8abf4855396d568e356d87437e2911f0064/TD_comps_01.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/366f59c613fd038916af446c5971c644e09051ee7177f5a40c89f702d8807d84/TD_lookbook-01.png" data-mid="83929993" border="0" src="https://freight.cargo.site/w/1000/i/366f59c613fd038916af446c5971c644e09051ee7177f5a40c89f702d8807d84/TD_lookbook-01.png" /> Lookbook &amp; Posters <img width="4001" height="1905" width_o="4001" height_o="1905" data-src="https://freight.cargo.site/t/original/i/c2fdb540b66537e673bf70d9d9c889df78daf832f2f3d22ad2f46990d9946532/TD_posters-static-03-03.png" data-mid="83974499" border="0" src="https://freight.cargo.site/w/1000/i/c2fdb540b66537e673bf70d9d9c889df78daf832f2f3d22ad2f46990d9946532/TD_posters-static-03-03.png" /> Brand Implementation <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/45fffcb2af846734e1fe01e06a5861c5ca1b690bacae3edac8bebbc305ad2790/TinyDigs_keyFobs_wk10_01.png" data-mid="83934716" border="0" src="https://freight.cargo.site/w/1000/i/45fffcb2af846734e1fe01e06a5861c5ca1b690bacae3edac8bebbc305ad2790/TinyDigs_keyFobs_wk10_01.png" /> <img width="660" height="990" width_o="660" height_o="990" data-src="https://freight.cargo.site/t/original/i/edea0eeb7ad1c94185c52f93ae2bfdcdaeeb35cf43bfd11d7cc659393682238c/DoorKnob_barn.jpg" data-mid="83935266" border="0" src="https://freight.cargo.site/w/660/i/edea0eeb7ad1c94185c52f93ae2bfdcdaeeb35cf43bfd11d7cc659393682238c/DoorKnob_barn.jpg" /> <img width="2300" height="2300" width_o="2300" height_o="2300" data-src="https://freight.cargo.site/t/original/i/6db9d5772555866f4c13f04d79bd2aa85bdf55dce9ba1ce5f563cf5c2f7ddbdf/TinyDigs_CoffeePouch_01a-4-copy.png" data-mid="83935467" border="0" src="https://freight.cargo.site/w/1000/i/6db9d5772555866f4c13f04d79bd2aa85bdf55dce9ba1ce5f563cf5c2f7ddbdf/TinyDigs_CoffeePouch_01a-4-copy.png" /> <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/04dc0622c8c4b15dc4f27325ef2adc6c0f65ce49d49cba02ff65a7ed4d3653ec/TinyDigs_EnamelMug_comp_wk12_01.jpg" data-mid="83935088" border="0" src="https://freight.cargo.site/w/1000/i/04dc0622c8c4b15dc4f27325ef2adc6c0f65ce49d49cba02ff65a7ed4d3653ec/TinyDigs_EnamelMug_comp_wk12_01.jpg" /> <img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bf2470429dd401ea9814aa8580fc2722a0ebeaee9397fe750796af1f1f058f9b/woven-blanket-mockup.jpg" data-mid="83935299" border="0" src="https://freight.cargo.site/w/1000/i/bf2470429dd401ea9814aa8580fc2722a0ebeaee9397fe750796af1f1f058f9b/woven-blanket-mockup.jpg" /> <img width="900" height="1350" width_o="900" height_o="1350" data-src="https://freight.cargo.site/t/original/i/896688cabc0151e5cb868f0b591cd2500c3695f23f107dd7cefd86b1fdd6933e/Amenities_12_THIS_closeup.png" data-mid="83935514" border="0" src="https://freight.cargo.site/w/900/i/896688cabc0151e5cb868f0b591cd2500c3695f23f107dd7cefd86b1fdd6933e/Amenities_12_THIS_closeup.png" /> <img width="2300" height="2300" width_o="2300" height_o="2300" data-src="https://freight.cargo.site/t/original/i/6291c04f03ae9d9310909268a9d6dcb281f0ae24f65972e852fda142b8bc777f/TinyDigs_CoffeePouch_02-4-copy.png" data-mid="83935457" border="0" src="https://freight.cargo.site/w/1000/i/6291c04f03ae9d9310909268a9d6dcb281f0ae24f65972e852fda142b8bc777f/TinyDigs_CoffeePouch_02-4-copy.png" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c408ad25e76ca5bf44995525f7dbc99b6cc51c8df0827af6c8544a6b246f0b27/TD_fleece-blanket-bed_01.png" data-mid="83935755" border="0" src="https://freight.cargo.site/w/1000/i/c408ad25e76ca5bf44995525f7dbc99b6cc51c8df0827af6c8544a6b246f0b27/TD_fleece-blanket-bed_01.png" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6fb470118dae042761eb7eeb680d51070cb66c94b986c9012302cd23b7471d7d/Tote-Bag_02.png" data-mid="83935754" border="0" src="https://freight.cargo.site/w/800/i/6fb470118dae042761eb7eeb680d51070cb66c94b986c9012302cd23b7471d7d/Tote-Bag_02.png" /> <img width="1744" height="1680" width_o="1744" height_o="1680" data-src="https://freight.cargo.site/t/original/i/c626e8cdc70705ca6c42753fd05338f112ca140f9a26a1c2010d7f4843484770/wood-counters-from-ikea-and-live-edge-salvaged-wood-shelves-from-salvage-works-in-portland-add-warmth-and-texture-in-the-light-filled-kitchen-copy.jpg" data-mid="83937143" border="0" src="https://freight.cargo.site/w/1000/i/c626e8cdc70705ca6c42753fd05338f112ca140f9a26a1c2010d7f4843484770/wood-counters-from-ikea-and-live-edge-salvaged-wood-shelves-from-salvage-works-in-portland-add-warmth-and-texture-in-the-light-filled-kitchen-copy.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/aa78be8013b64b6a0dc079e4cf07b7bfcc7b508fa08162ac3f0a8b97b4d801e9/TinyDigs_keyFobs_wk10_04.png" data-mid="83935349" border="0" src="https://freight.cargo.site/w/1000/i/aa78be8013b64b6a0dc079e4cf07b7bfcc7b508fa08162ac3f0a8b97b4d801e9/TinyDigs_keyFobs_wk10_04.png" /> <img width="1851" height="2775" width_o="1851" height_o="2775" data-src="https://freight.cargo.site/t/original/i/5f668d5b7ef763aa143c4a5617517eb8169734dfc49445e72f559405e8ad601c/TD_notebook_mockup_wk12-02.png" data-mid="83938007" border="0" src="https://freight.cargo.site/w/1000/i/5f668d5b7ef763aa143c4a5617517eb8169734dfc49445e72f559405e8ad601c/TD_notebook_mockup_wk12-02.png" /> <img width="1824" height="2736" width_o="1824" height_o="2736" data-src="https://freight.cargo.site/t/original/i/26b566c3087acab75a653d4dc6eddfcead2ac8e4a0807f67e1f81a63e50acb84/joshua-reddekopp-WH83jn2r8kI-unsplash-reduced.jpg" data-mid="83936241" border="0" src="https://freight.cargo.site/w/1000/i/26b566c3087acab75a653d4dc6eddfcead2ac8e4a0807f67e1f81a63e50acb84/joshua-reddekopp-WH83jn2r8kI-unsplash-reduced.jpg" /> <img width="598" height="849" width_o="598" height_o="849" data-src="https://freight.cargo.site/t/original/i/6ab6a62c166c9d2901c275e96ee7416316ec1cd5b925fa846f04b766a49134ab/TD_coffee-02.jpg" data-mid="83937451" border="0" src="https://freight.cargo.site/w/598/i/6ab6a62c166c9d2901c275e96ee7416316ec1cd5b925fa846f04b766a49134ab/TD_coffee-02.jpg" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/e665df0364011d41b487e9c0a74934f4409762d91424eb31c3afff08177287ab/hand-sanitizer-greenFront.png" data-mid="83935746" border="0" src="https://freight.cargo.site/w/1000/i/e665df0364011d41b487e9c0a74934f4409762d91424eb31c3afff08177287ab/hand-sanitizer-greenFront.png" /> <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/c47022cc0f9b6b49fadefa166051fef8a59d7fc4aaf5284b70c82b6941b0a4f0/TD-facemask-01.png" data-mid="83936842" border="0" src="https://freight.cargo.site/w/1000/i/c47022cc0f9b6b49fadefa166051fef8a59d7fc4aaf5284b70c82b6941b0a4f0/TD-facemask-01.png" /> <img width="1320" height="1980" width_o="1320" height_o="1980" data-src="https://freight.cargo.site/t/original/i/d59e81720cc5d62a779b5dada66c5e1f3c726dbb6e5c03635ba4a7109877f441/taisiia-shestopal-1dsf9yCXQAg-unsplash.png" data-mid="83935386" border="0" src="https://freight.cargo.site/w/1000/i/d59e81720cc5d62a779b5dada66c5e1f3c726dbb6e5c03635ba4a7109877f441/taisiia-shestopal-1dsf9yCXQAg-unsplash.png" /> <img width="2218" height="1478" width_o="2218" height_o="1478" data-src="https://freight.cargo.site/t/original/i/1bcca0ec6e02c5b11fc80a8e306e451e6f2c1886c6934a8bccd23879ac5faf3c/engin-akyurt-srt61vmXMY8-unsplash-reduced.jpg" data-mid="83937186" border="0" src="https://freight.cargo.site/w/1000/i/1bcca0ec6e02c5b11fc80a8e306e451e6f2c1886c6934a8bccd23879ac5faf3c/engin-akyurt-srt61vmXMY8-unsplash-reduced.jpg" /> <img width="971" height="849" width_o="971" height_o="849" data-src="https://freight.cargo.site/t/original/i/b0a2ac21a87ab89cb46740f8903403bdeb0b041044cfdedb30200b30288ec06f/TD_bath-products-02-02.png" data-mid="83937460" border="0" src="https://freight.cargo.site/w/971/i/b0a2ac21a87ab89cb46740f8903403bdeb0b041044cfdedb30200b30288ec06f/TD_bath-products-02-02.png" /> <img width="1400" height="787" width_o="1400" height_o="787" data-src="https://freight.cargo.site/t/original/i/c448cc8bea82a1c9235d2d17e11cb3b550155cce06e8d377cc32026707055aa7/Amenities_08_THIS_closeup.jpg" data-mid="83936473" border="0" src="https://freight.cargo.site/w/1000/i/c448cc8bea82a1c9235d2d17e11cb3b550155cce06e8d377cc32026707055aa7/Amenities_08_THIS_closeup.jpg" /> <img width="2560" height="1450" width_o="2560" height_o="1450" data-src="https://freight.cargo.site/t/original/i/fc8b6253e7b84dc060d27cedf729a1ecf5d159ebfb578b35842a06ca51139789/Amenities_06_THIS.jpg" data-mid="83936847" border="0" src="https://freight.cargo.site/w/1000/i/fc8b6253e7b84dc060d27cedf729a1ecf5d159ebfb578b35842a06ca51139789/Amenities_06_THIS.jpg" /> <img width="2190" height="1461" width_o="2190" height_o="1461" data-src="https://freight.cargo.site/t/original/i/c7df36fd1b0eae416a8dc25b6c9cba49445caeaa2a4ec62f2403480760c3c68a/TD_table-spread_comp.jpg" data-mid="83937569" border="0" src="https://freight.cargo.site/w/1000/i/c7df36fd1b0eae416a8dc25b6c9cba49445caeaa2a4ec62f2403480760c3c68a/TD_table-spread_comp.jpg" /> Media https://debshieh.info/Trojan Sat, 02 Mar 2019 03:21:35 +0000 DEB SHIEH—Graphic Designer https://debshieh.info/Trojan img { -webkit-user-select:none; -webkit-touch-callout:none; } Trojan Rebrand Package Design <img width="3524" height="886" width_o="3524" height_o="886" data-src="https://freight.cargo.site/t/original/i/08ec0c2c0c861b2a78b262bc2edb6007bcdb00b99ef47263e1202975ee6c86b7/Trojan-final-logo-03.png" data-mid="45528585" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/08ec0c2c0c861b2a78b262bc2edb6007bcdb00b99ef47263e1202975ee6c86b7/Trojan-final-logo-03.png" /> <img width="1732" height="1167" width_o="1732" height_o="1167" data-src="https://freight.cargo.site/t/original/i/55636e22f7f6ca108b8e11a75b5096b3d95469939caca1a5e1c8ce83c884f5f4/DebShieh_Trojan_72_5-copy.jpg" data-mid="45528989" border="0" src="https://freight.cargo.site/w/1000/i/55636e22f7f6ca108b8e11a75b5096b3d95469939caca1a5e1c8ce83c884f5f4/DebShieh_Trojan_72_5-copy.jpg" /> Refreshing a Trusted Brand In looking at the current brand presence and environment of Trojan, I was tasked to give the classic brand a complete overhaul with a focus on creating a cohesive and elegant package design solution. Drawn from research and applied to form-making and dimensional prototyping, my design approach aimed to help reclaim relationships for busy working professionals. <img width="1320" height="937" width_o="1320" height_o="937" data-src="https://freight.cargo.site/t/original/i/a8cf88f137ee2d1354087ab1464146768622a1da619b892b31587c5d7fbbe85c/DebShieh_Trojan_72_4.jpg" data-mid="78427715" border="0" src="https://freight.cargo.site/w/1000/i/a8cf88f137ee2d1354087ab1464146768622a1da619b892b31587c5d7fbbe85c/DebShieh_Trojan_72_4.jpg" /> <img width="2550" height="675" width_o="2550" height_o="675" data-src="https://freight.cargo.site/t/original/i/94091d2cd7d37cd30af023f5bbafd602a98ba3162197195467d6bcc57efeda8c/200726_Trojan_concept-statement.jpg" data-mid="78428852" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/94091d2cd7d37cd30af023f5bbafd602a98ba3162197195467d6bcc57efeda8c/200726_Trojan_concept-statement.jpg" /> The opening ceremony of the boxes calls to attention the need to slow things down. It’s not about getting down and dirty for quickies, but about enjoying the process of nurturing intimate connections. Packaging for the vibrator includes an “Easter egg” in its interior panels on which erotic poems are printed to help individuals along in their intimate self-care. <img width="898" height="1308" width_o="898" height_o="1308" data-src="https://freight.cargo.site/t/original/i/75169d3f5fa3c70c13416eede44746b2a6dc4f3b7d4ad447e1258d77f9e09676/DebShieh_Trojan_72_3-copy.jpg" data-mid="45528722" border="0" data-scale="86" src="https://freight.cargo.site/w/898/i/75169d3f5fa3c70c13416eede44746b2a6dc4f3b7d4ad447e1258d77f9e09676/DebShieh_Trojan_72_3-copy.jpg" /> <img width="1732" height="1299" width_o="1732" height_o="1299" data-src="https://freight.cargo.site/t/original/i/9a18128438da6550702208dd813b29dc86433356bd6467f29ac28130825eb6db/DebShieh_Trojan_72_2.jpg" data-mid="45318918" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/9a18128438da6550702208dd813b29dc86433356bd6467f29ac28130825eb6db/DebShieh_Trojan_72_2.jpg" /> Logo Development <img width="3157" height="993" width_o="3157" height_o="993" data-src="https://freight.cargo.site/t/original/i/372b7a03b70ff8ebfb9c2d84aaf369a4bea61e620c7f6f6c8b90625bed1ff973/Trojan-logo-development.png" data-mid="45527652" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/372b7a03b70ff8ebfb9c2d84aaf369a4bea61e620c7f6f6c8b90625bed1ff973/Trojan-logo-development.png" /> Form Exploration <img width="3524" height="1221" width_o="3524" height_o="1221" data-src="https://freight.cargo.site/t/original/i/590a529067abd51d66dff5f64a72ec1727720a93096b3383751b13bb76ee984b/Trojan-form-exploration-02.png" data-mid="45528356" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/590a529067abd51d66dff5f64a72ec1727720a93096b3383751b13bb76ee984b/Trojan-form-exploration-02.png" /> Brand in Context <img width="1366" height="1244" width_o="1366" height_o="1244" data-src="https://freight.cargo.site/t/original/i/19093481805f57a63a2d47694ff5a37a6c3e014f39368c69aecfc349f8d9214a/Trojan_poster-bus-stop2.png" data-mid="76157270" border="0" src="https://freight.cargo.site/w/1000/i/19093481805f57a63a2d47694ff5a37a6c3e014f39368c69aecfc349f8d9214a/Trojan_poster-bus-stop2.png" /> <img width="2212" height="2016" width_o="2212" height_o="2016" data-src="https://freight.cargo.site/t/original/i/88c12d99314abbe4bbb6d731388609f94494c09d917ffd67d6659b7178b3f1ce/P1100005-5-copy.jpg" data-mid="78425496" border="0" src="https://freight.cargo.site/w/1000/i/88c12d99314abbe4bbb6d731388609f94494c09d917ffd67d6659b7178b3f1ce/P1100005-5-copy.jpg" /> Recognition— ArtCenter Student Gallery, Summer 2018Credits— Ania Borysiewicz, instructorJason Ware, photographyRoxee Jeong, hand model https://debshieh.info/Californium Tue, 07 Jan 2020 20:03:51 +0000 DEB SHIEH—Graphic Designer https://debshieh.info/Californium img { -webkit-user-select:none; -webkit-touch-callout:none; } Californium Regular Font Design <img width="3450" height="4106" width_o="3450" height_o="4106" data-src="https://freight.cargo.site/t/original/i/55e0590178617f78ca6615f56abb2bc8f7b97ae7377bd14b6e2bb385e41d130a/Californium-01-02.png" data-mid="57962976" border="0" src="https://freight.cargo.site/w/1000/i/55e0590178617f78ca6615f56abb2bc8f7b97ae7377bd14b6e2bb385e41d130a/Californium-01-02.png" /> <img width="4541" height="1811" width_o="4541" height_o="1811" data-src="https://freight.cargo.site/t/original/i/49aefb2f717338c9f3fee4b2049fd768e358807e075bb06803c8cab7aa402524/Californium-leno-excerpt.png" data-mid="68754478" border="0" src="https://freight.cargo.site/w/1000/i/49aefb2f717338c9f3fee4b2049fd768e358807e075bb06803c8cab7aa402524/Californium-leno-excerpt.png" /> <img width="2362" height="2100" width_o="2362" height_o="2100" data-src="https://freight.cargo.site/t/original/i/d19a1824265d4665fd853cb9effc0bbaaa4d9987477e50818f6783ce84324829/Californium-curbedLA-excerpt.png" data-mid="68754291" border="0" src="https://freight.cargo.site/w/1000/i/d19a1824265d4665fd853cb9effc0bbaaa4d9987477e50818f6783ce84324829/Californium-curbedLA-excerpt.png" /> Specimen <img width="2447" height="206" width_o="2447" height_o="206" data-src="https://freight.cargo.site/t/original/i/68c7f46046b350c9ceb4634dce6b48c25e6e9a16d9571eaeb80aa615228d4fe1/Californium-03.png" data-mid="57968497" border="0" src="https://freight.cargo.site/w/1000/i/68c7f46046b350c9ceb4634dce6b48c25e6e9a16d9571eaeb80aa615228d4fe1/Californium-03.png" /> <img width="5400" height="2006" width_o="5400" height_o="2006" data-src="https://freight.cargo.site/t/original/i/c78fab0b88d1363119f663f6dc5014a10fe199b2a36fa415a38bd6728fd5ae98/breakdown-rolling-white-01.png" data-mid="58071076" border="0" src="https://freight.cargo.site/w/1000/i/c78fab0b88d1363119f663f6dc5014a10fe199b2a36fa415a38bd6728fd5ae98/breakdown-rolling-white-01.png" /> About the font <img width="2362" height="2546" width_o="2362" height_o="2546" data-src="https://freight.cargo.site/t/original/i/e46befeb21ff67df388a99ae235fab1ced92e675c843a9063661abc34fa995bd/Californium-pt.png" data-mid="68760534" border="0" src="https://freight.cargo.site/w/1000/i/e46befeb21ff67df388a99ae235fab1ced92e675c843a9063661abc34fa995bd/Californium-pt.png" /> Font in use <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/447b7696d13812a44a0d22d01cb75d036f3cf2b75f450f0076598a0236a10ca5/CAm-poster03.png" data-mid="58330594" border="0" src="https://freight.cargo.site/w/1000/i/447b7696d13812a44a0d22d01cb75d036f3cf2b75f450f0076598a0236a10ca5/CAm-poster03.png" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/8e436f701f2712ed9e4e38b0c5470736fddeef3cb8180777cb864b034ce860a2/CAm-poster02.png" data-mid="58330526" border="0" src="https://freight.cargo.site/w/1000/i/8e436f701f2712ed9e4e38b0c5470736fddeef3cb8180777cb864b034ce860a2/CAm-poster02.png" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/556971f5434de216af6a0427ac5f9a767526550307a56c504089c36279f9b349/CAm-poster01.png" data-mid="58330524" border="0" src="https://freight.cargo.site/w/1000/i/556971f5434de216af6a0427ac5f9a767526550307a56c504089c36279f9b349/CAm-poster01.png" /> <img width="2000" height="1335" width_o="2000" height_o="1335" data-src="https://freight.cargo.site/t/original/i/10be02066392ec0631a980f8c2c5cf2c19d7a00eca26d7e794881b59232afd27/CAm-flag-VIVA-01.png" data-mid="58409163" border="0" src="https://freight.cargo.site/w/1000/i/10be02066392ec0631a980f8c2c5cf2c19d7a00eca26d7e794881b59232afd27/CAm-flag-VIVA-01.png" /> Recognition—Hoffmitz-Milken Center for Typography Gallery, Spring&nbsp; 2020Credits—Greg Lindy, instructor &amp; Capt. Eagle Eyes Shin Guo, proportion police https://debshieh.info/Vanitas Sat, 02 Mar 2019 03:21:34 +0000 DEB SHIEH—Graphic Designer https://debshieh.info/Vanitas img { -webkit-user-select:none; -webkit-touch-callout:none; } Vanitas Editorial Print <img width="4680" height="2962" width_o="4680" height_o="2962" data-src="https://freight.cargo.site/t/original/i/98534abffaac372e0ac66ec2b6bc0bccf2e3398af355a04f60adce19670c23de/DSCF7694-4.jpg" data-mid="45105656" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/98534abffaac372e0ac66ec2b6bc0bccf2e3398af355a04f60adce19670c23de/DSCF7694-4.jpg" /> Vanitas, the Latin word for “vanity” and “emptiness,” is not a term that is considered to be in contemporary American vernacular. However, its figurative meaning for death and mortality is universal and relatable. The idea and visual representation of vanitas rose to prominence in 18th- and 19th-century Dutch still-life paintings in which fruits, luxury food items, and floral arrangements were depicted on canvases encased in gilded, ornate frames. While these visually opulent paintings celebrated life, they served as grim reminders to the viewer that the vanities we hold dear in our lives are transient, temporary. By applying sequential design, I was able to create a book narrative that carried the illusion of motion. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e6a838e30efa5ea845977b9aadb7d2137009466ef956a3f286db9360f4880959/Vanitas-openingSpreads.gif" data-mid="45105900" border="0" src="https://freight.cargo.site/w/1000/i/e6a838e30efa5ea845977b9aadb7d2137009466ef956a3f286db9360f4880959/Vanitas-openingSpreads.gif" /> In this exhibition catalog, I curated a group of six contemporary artists whose works of art collectively represented the core essence of vanitas. The chapters of the book are grouped into three parts, each exploring mortality in arrangements, raw materials, and time. The latter inspired my design approach: the transience of time. <img width="5821" height="3881" width_o="5821" height_o="3881" data-src="https://freight.cargo.site/t/original/i/fc19fcb924cc4d79ff988e82d197a21a29aa4afb9df05f397b098afaaaa20218/DSCF7404.jpg" data-mid="45110856" border="0" src="https://freight.cargo.site/w/1000/i/fc19fcb924cc4d79ff988e82d197a21a29aa4afb9df05f397b098afaaaa20218/DSCF7404.jpg" /> <img width="5837" height="3891" width_o="5837" height_o="3891" data-src="https://freight.cargo.site/t/original/i/46db8fa3d75ae13eb8aaed73e6b66642c7e67dd885021ef510409c5b5f9d6826/DSCF7502.jpg" data-mid="45111064" border="0" src="https://freight.cargo.site/w/1000/i/46db8fa3d75ae13eb8aaed73e6b66642c7e67dd885021ef510409c5b5f9d6826/DSCF7502.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/720eb76a5d8d4f07b2c56eb3ee3933a6d6957a4316366c1eb56bea369d576251/DSCF7718.jpg" data-mid="45111659" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/720eb76a5d8d4f07b2c56eb3ee3933a6d6957a4316366c1eb56bea369d576251/DSCF7718.jpg" /> <img width="5837" height="3891" width_o="5837" height_o="3891" data-src="https://freight.cargo.site/t/original/i/43690511c1c2b1dbb4f086d5ff4929db7249d8392744ad2fcc1d18fe61462995/DSCF7503.jpg" data-mid="45111365" border="0" src="https://freight.cargo.site/w/1000/i/43690511c1c2b1dbb4f086d5ff4929db7249d8392744ad2fcc1d18fe61462995/DSCF7503.jpg" /> <img width="5681" height="3787" width_o="5681" height_o="3787" data-src="https://freight.cargo.site/t/original/i/00971c09f802e13e37ba3728042f61185e5bcb80cbb4e8338139145b9449a215/DSCF7499.jpg" data-mid="45111110" border="0" src="https://freight.cargo.site/w/1000/i/00971c09f802e13e37ba3728042f61185e5bcb80cbb4e8338139145b9449a215/DSCF7499.jpg" /> <img width="5837" height="3891" width_o="5837" height_o="3891" data-src="https://freight.cargo.site/t/original/i/8432daeb0f1e36238c6b7ce2f49704be7a9641329fb2280ea7756dd2678a32b6/DSCF7507.jpg" data-mid="45111072" border="0" src="https://freight.cargo.site/w/1000/i/8432daeb0f1e36238c6b7ce2f49704be7a9641329fb2280ea7756dd2678a32b6/DSCF7507.jpg" /> <img width="5839" height="3893" width_o="5839" height_o="3893" data-src="https://freight.cargo.site/t/original/i/cd4f674f209caf35f919300f69d54965e5995a4da7862a06ca20345de44cbab5/DSCF7500.jpg" data-mid="45111113" border="0" src="https://freight.cargo.site/w/1000/i/cd4f674f209caf35f919300f69d54965e5995a4da7862a06ca20345de44cbab5/DSCF7500.jpg" /> <img width="5821" height="3881" width_o="5821" height_o="3881" data-src="https://freight.cargo.site/t/original/i/3fb139c4face0f3f60bb990d669f93a636e0b1cf5cf2d3287d14471e54532897/DSCF7437.jpg" data-mid="45111237" border="0" src="https://freight.cargo.site/w/1000/i/3fb139c4face0f3f60bb990d669f93a636e0b1cf5cf2d3287d14471e54532897/DSCF7437.jpg" /> <img width="5821" height="3881" width_o="5821" height_o="3881" data-src="https://freight.cargo.site/t/original/i/9de04b8a0154a9d0aa0e084b64db89232b3b8ac1e7ffe0ba71b88141d2699426/DSCF7438.jpg" data-mid="45111473" border="0" src="https://freight.cargo.site/w/1000/i/9de04b8a0154a9d0aa0e084b64db89232b3b8ac1e7ffe0ba71b88141d2699426/DSCF7438.jpg" /> <img width="5644" height="3763" width_o="5644" height_o="3763" data-src="https://freight.cargo.site/t/original/i/341a58dcfab1b6a44bcd34224d8657ccd82a7e2723634ebed15fa0a870f89695/DSCF7497.jpg" data-mid="45111479" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/341a58dcfab1b6a44bcd34224d8657ccd82a7e2723634ebed15fa0a870f89695/DSCF7497.jpg" /> <img width="5821" height="3881" width_o="5821" height_o="3881" data-src="https://freight.cargo.site/t/original/i/d35aab01062e64f2a0700136a5824b5f688d1658dfe40dd2e75cf62344ccbef4/DSCF7460.jpg" data-mid="45111509" border="0" src="https://freight.cargo.site/w/1000/i/d35aab01062e64f2a0700136a5824b5f688d1658dfe40dd2e75cf62344ccbef4/DSCF7460.jpg" /> <img width="5821" height="3881" width_o="5821" height_o="3881" data-src="https://freight.cargo.site/t/original/i/169d885a5791a605e56adca2b2713bb085388995e4c8587cb11ebbba897419a4/DSCF7446.jpg" data-mid="45111475" border="0" src="https://freight.cargo.site/w/1000/i/169d885a5791a605e56adca2b2713bb085388995e4c8587cb11ebbba897419a4/DSCF7446.jpg" /> <img width="5644" height="3763" width_o="5644" height_o="3763" data-src="https://freight.cargo.site/t/original/i/fde7c8e6520b1f1cd04b9b69b120957e0b54a4c1942c9b8762359ec8ae878148/DSCF7498.jpg" data-mid="45111485" border="0" src="https://freight.cargo.site/w/1000/i/fde7c8e6520b1f1cd04b9b69b120957e0b54a4c1942c9b8762359ec8ae878148/DSCF7498.jpg" /> <img width="5821" height="3881" width_o="5821" height_o="3881" data-src="https://freight.cargo.site/t/original/i/b6509fa8510f5fc1566c7cfbfd8635447750dc6ab001610b6ba261f00e986cd0/DSCF7461.jpg" data-mid="45111510" border="0" src="https://freight.cargo.site/w/1000/i/b6509fa8510f5fc1566c7cfbfd8635447750dc6ab001610b6ba261f00e986cd0/DSCF7461.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/af795f72122fba935ecc53dc5742d167cf015da841d0c639e687688e98dbfd82/MortalBeings-1.gif" data-mid="45110106" border="0" src="https://freight.cargo.site/w/1000/i/af795f72122fba935ecc53dc5742d167cf015da841d0c639e687688e98dbfd82/MortalBeings-1.gif" /> <img width="5821" height="3881" width_o="5821" height_o="3881" data-src="https://freight.cargo.site/t/original/i/28fc1b22782ad93430fe36a4e2d20d2e384da8cc009adf00c0c14ad745ade64b/DSCF7478.jpg" data-mid="45111941" border="0" src="https://freight.cargo.site/w/1000/i/28fc1b22782ad93430fe36a4e2d20d2e384da8cc009adf00c0c14ad745ade64b/DSCF7478.jpg" /> <img width="5821" height="3881" width_o="5821" height_o="3881" data-src="https://freight.cargo.site/t/original/i/ff9e0f3396fd2781312a0311b0b64ff365c0479c46091e9308401f945c7d817f/DSCF7489.jpg" data-mid="45112046" border="0" src="https://freight.cargo.site/w/1000/i/ff9e0f3396fd2781312a0311b0b64ff365c0479c46091e9308401f945c7d817f/DSCF7489.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/cdbf8ff8750d6fe0c8681ec9541b6bc89e071d807d50f836045e2addea24c805/DSCF7735.jpg" data-mid="45112057" border="0" src="https://freight.cargo.site/w/1000/i/cdbf8ff8750d6fe0c8681ec9541b6bc89e071d807d50f836045e2addea24c805/DSCF7735.jpg" /> The booklet is a companion to the exhibition catalog and acts as a visual overture to the exhibition. The short essays within the booklet explain the concept of vanitas. Both booklet and posters in this hypothetical MOCA exhibition utilize translucent materials, such as vellum and mylar, to express ephemera. <img width="2760" height="1080" width_o="2760" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c6c2b5c7ee6670f6d9028e9d463da982e38d2ab7af7ecc4124a8397efa007499/booklet-master.png" data-mid="45266277" border="0" src="https://freight.cargo.site/w/1000/i/c6c2b5c7ee6670f6d9028e9d463da982e38d2ab7af7ecc4124a8397efa007499/booklet-master.png" /> <img width="2058" height="1373" width_o="2058" height_o="1373" data-src="https://freight.cargo.site/t/original/i/ccbda964699ab8dbb72df77ba2946f476d3d4758883d919a1749bdcd14874e91/DSCF7703-2.jpg" data-mid="45266653" border="0" src="https://freight.cargo.site/w/1000/i/ccbda964699ab8dbb72df77ba2946f476d3d4758883d919a1749bdcd14874e91/DSCF7703-2.jpg" /> The exhibition wall employs the same typogrpahic look and feel from the exhibition catalog, retaining motion and transience. <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/fb83dc7b5520bad9d387b25238f3c35aac985f5800f341f69c1efeccf5ab9bcc/exhibition-stuff.jpg" data-mid="78429986" border="0" src="https://freight.cargo.site/w/1000/i/fb83dc7b5520bad9d387b25238f3c35aac985f5800f341f69c1efeccf5ab9bcc/exhibition-stuff.jpg" /> Recognition—ArtCenter Student Gallery, Fall 2018Credit— Daniel J. Kim, photography + hand model Disclaimer—This is a student project; an exercise in type and image, curation, and editorial narration. No part of this project is or ever will be used for profit of any kind. All artists featured in this project reserve the rights to their artworks in this purely hypothetical exhibition. https://debshieh.info/Compromise-Cups-Tray Sun, 16 Jun 2019 08:03:20 +0000 DEB SHIEH—Graphic Designer https://debshieh.info/Compromise-Cups-Tray img { -webkit-user-select:none; -webkit-touch-callout:none; } “Compromise” Cups + Tray Product Design <img width="6240" height="3078" width_o="6240" height_o="3078" data-src="https://freight.cargo.site/t/original/i/53c06aef97d536f264610cc139dd9b1bd05f39c9973f4e60bbac13e217a47ca8/DSCF7744-copy.jpg" data-mid="57938917" border="0" src="https://freight.cargo.site/w/1000/i/53c06aef97d536f264610cc139dd9b1bd05f39c9973f4e60bbac13e217a47ca8/DSCF7744-copy.jpg" /> <img width="4159" height="6238" width_o="4159" height_o="6238" data-src="https://freight.cargo.site/t/original/i/7cbb07a92c894da2c194b3bb0106fc1df6860a1b596a0d9955fd2b9bb129e94a/DSCF7759.jpg" data-mid="44811968" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/7cbb07a92c894da2c194b3bb0106fc1df6860a1b596a0d9955fd2b9bb129e94a/DSCF7759.jpg" /> Inspired by matching beverage service and ruined relationships, “Compromise” celebrates the best of the two by bringing together two cups and uniting them with a single spoon. The dual cups link handle to handle and its forms are inverses of each other, providing a visual analogy to the opposites of attraction. Like most couplings, the ability to compromise is essential to a healthy relationship. Thus, the single spoon encourages users to learn to share. The cups fit snuggly onto a tray—a comfortable “home” for the cups. A third section of the tray dips to provide a platter for mildly delicious snacks, like a few Hot Cheetos, or sugar cubes for those who like it sweet. First modeled from sketches into SolidWorks, cups and tray were each designed by different tools of production. The tops of the cups were 3D printed in starch, which was later hardened, sanded, primed, and spray painted with Tamiya Color to mimic a smooth, matte ceramic surface. The bottoms of the cups comprise cork material that was cut from a yoga block by a CNC (computer numerical control) mill that controlled the movement of the mechanical drill, as was the pine tray. The design of the cups and tray provide a minimal and elegant aesthetic, ensuring pinky-out drinking couture. <img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/42038fd39ce18a3f983e9ae650e4e11a880657c52fd0d16c7755f2b629934588/DSCF7752.jpg" data-mid="44811966" border="0" src="https://freight.cargo.site/w/1000/i/42038fd39ce18a3f983e9ae650e4e11a880657c52fd0d16c7755f2b629934588/DSCF7752.jpg" /> <img width="6007" height="4005" width_o="6007" height_o="4005" data-src="https://freight.cargo.site/t/original/i/87633484d21544646ebb871ac45046fbb96f38c83a110e01358dba1216672559/DSCF7754.jpg" data-mid="44811967" border="0" src="https://freight.cargo.site/w/1000/i/87633484d21544646ebb871ac45046fbb96f38c83a110e01358dba1216672559/DSCF7754.jpg" /> Recognition—ArtCenter Student Gallery, Summer 2018Credit— Daniel J. Kim, photographyTools— SolidWorks, 3D printing, CNC, hours of sanding, priming, and painting. Yeah, I can work with my hands. https://debshieh.info/ComebackTour Tue, 28 Apr 2020 09:59:09 +0000 DEB SHIEH—Graphic Designer https://debshieh.info/ComebackTour img { -webkit-user-select:none; -webkit-touch-callout:none; } The Comeback Tour Letterpress Print <img width="3150" height="1772" width_o="3150" height_o="1772" data-src="https://freight.cargo.site/t/original/i/ae596974d7be31a03ef08b34a4eae22a02d17c353ad76e94a73c4143108f990a/Letterpress-01.png" data-mid="68766605" border="0" src="https://freight.cargo.site/w/1000/i/ae596974d7be31a03ef08b34a4eae22a02d17c353ad76e94a73c4143108f990a/Letterpress-01.png" /> Inspired by Colby Poster Printing Co., this set of letterpress posters was created by manually handset metal and wood type that applies a satiric approach to a socially conscious issue—anti-vaxxer school of thought. Each poster was printed with the Vandercook No. 4 proofing press on Mohawk’s premium eggshell white paperstock. This project allowed me a hands-on typographic approach to design to explore a point of view. <img width="2400" height="3450" width_o="2400" height_o="3450" data-src="https://freight.cargo.site/t/original/i/2bfbba30acd09727a1ec066aeb54b520c34f8be4ac8ca47146ff5ad31e9bd70c/Letterpress-03.jpg" data-mid="68897639" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/2bfbba30acd09727a1ec066aeb54b520c34f8be4ac8ca47146ff5ad31e9bd70c/Letterpress-03.jpg" /> <img width="2400" height="3450" width_o="2400" height_o="3450" data-src="https://freight.cargo.site/t/original/i/b4a9e6a9c2c5fd19d128e718c636f1c6e6b6686df4a13579cf4dc78ca67ab8ba/Letterpress-04.jpg" data-mid="68897711" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/b4a9e6a9c2c5fd19d128e718c636f1c6e6b6686df4a13579cf4dc78ca67ab8ba/Letterpress-04.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a072b3155689f382d40115189bff45e749af7ea2ced5b64dd91068198d8ab5eb/Letterpress-02.png" data-mid="68897359" border="0" src="https://freight.cargo.site/w/1000/i/a072b3155689f382d40115189bff45e749af7ea2ced5b64dd91068198d8ab5eb/Letterpress-02.png" /> Featured in&nbsp;PRESSING ISSUES: Typographic Voices of Social Consciousness, 2017HMCT Instagram Hand-set metal and wood type, printed on the Vandercook No. 4 press Hoffmitz-Milken Center for Typography, ArtCenter